It's that time of year to send out your annual Contribution Statements!
Whether it's your first or twenty-first time to this dance Winking Face
we've included everything you need to simplify statements AND thank your donors.
quote-left How to send a Giving Statement is important. What you say is importanter. quote-right
Your ministry matters. And without the many volunteers and donors who partner with you,
your ministry may not be nearly as effective - or even possible.
Your year-end giving statement is a great opportunity to keep the momentum going.
Here's a few Pro-Tips plus an example template to help!
Paul spends the over half of Philippians 4 pulling out all the stops to let the church know how much their gifts meant. Paraphrased... ‘I have more than enough…I’m amply supplied...your gifts are a fragrant offering that please God!” No boilerplate "thanks for your donation" here!
Follow Paul’s lead to go above and beyond. Here’s an example…
Pro-Tip: Notice the 'you' statements above - keeping the donor in the spotlight.
Impact inspires. The number #1 thing a donor wants to know (*in any generation) is the difference their giving made.
Heartfelt ministry moments or just simple numbers help people connect emotionally, and you can never share about ministry success enough!
In 1-2 sentences, share a single story about how your ministry helped an individual or the community. Alternatively, list three simple ministry engagement results that align with your mission.
Pro-Tip: Create a webpage that shares a larger picture of your ministry impact & vision. Link to it from from your annual statement.
How many of you have received too many long, text-only, missionary update letters or church newsletters? What happens? TLDR (Too-Long, Didn't Read).
Your donors are as busy as you are - so keep your message brief. Again, your focus here is celebrating your donors and helping them understand their value. In general, limit communication to 3 - 4 short paragraphs at most!
Pro-Tip: Nothing catches an eye better than a good image. A simple photo from a ministry event, an image of volunteers hard at work, or even a simple bold large “THANK YOU” in text grabs attention and helps your donors feel valued.
Eye motion studies* tell us that the post script (or PS) is the top-read item in written communication (second only to the recipients name).
We suggest using your PS to remind donors of digital giving options - especially recurring giving. Among many other benefits, recurring giving allows you to plan in advance ministry and your donors to prioritize giving as part of their worship. As I like to say it, 'setting up a recurring gift allows you to choose in advance to give your first to God.'
Here's some example wording you could use.
Pro-Tip: Make it simple for donors to create recurring gifts by displaying recurring options first. Learn How!
* Prof. Siefried Vogele - medium.com